Your business logo design should stand apart from others in the market place and be instantly recognisable by your potential customers. Avoiding using the generic, frequently used logo designs or icons is a great way to do this. While your logo should indicate what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. The skilled use of high quality, current fonts and correct use of typography can also help your brand look exclusive, while adding integrity to the design.
Powerful logo designs rely on clean lines and clarity. It is important that a logo design should stand alone in the market and be easily recognised when presented in both black and white formats as well as multicolours over a variety of platforms. There is no need to add superfluous wording or effects to a logo design as it can deter your potential market audience from your iconic imagery and degrade the design.
A solid logo must work well across various media. If your brand logo is designed with a variety of media in mind it is imperative that it will work equally as well when presented on your website or presented on vehicle signage or your business cards and stationary. Essentially your logo should be tested for every media platform on which it could be used so that you can avoid unreadable text or the filling in of icons due to incorrect sizing. If your logo doesn’t work well across the various platforms this could could reflect poorly on your company image.
A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand’s trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry’s marketplace.